Blue Emu gel is a new product for me. I vaguely remember that an Emu is a flightless bird, but I didn’t know what a blue emu was. This product is super strength blue emu gel. It contains 7% emu oil as well as Aloe, MSM, and Glucosamine. This special formula will soothe while penetrating deeply. If you are comparing this product to other blue emu products remember that this blue emu gel is contains 7% emu oil.